Checkpoint’s graphics blend retro and modern gaming art styles, giving the brand a distinctive look that sets it apart from other gyms and active brands while staying fresh and relevant for a younger audience.
Inspired by classic video game rewards, Checkpoint lets members earn cards that unlock perks, like merchandise and event access, based on their activity and achievements. Just scan your points card and start earning.
Like video games keep players engaged with rewards, new gear, or a shiny sword, Checkpoint motivates teens through consistent challenges and rewards. Visitors can earn merchandise—like t-shirts or water bottles—based on how often they visit and the new challenges they complete. Mastering one of the park’s four areas earns them a collectible patch.
